I found a great resource for consumer purchasing behavior. According to a Harris Interactive Brief 12/08, “Evolving the Prototypical Path to Purchase” the shopping begins here
Search Engines 20%
Family Friends 15%
Retail Stores 15%
Retailer Website 9%
Multi Brand Website (amazon) 9%
Print Media 9%
Prod Comp Websites 8%
Mfg Wesbites 8%
Blogs / Chat Rooms 4%
Print Catalogs 3%
Other 1%
and evolves until final purchase at these channels
Retail 67%
MultiBrand Websites 15%
Retailer Websites 10%
Mfg Websites 2%
Catalog / Phone 2%
Other 3%
For the full study visit here...http://www.harrisinteractive.com/vault/HI_EGM_SHEET_EvolvingPathPurchase.pdf
