Top eMail Marketing Service Providers

According to a recent Forrester report 12.09, ExactTarget and Responsys lead the email service providers in their 69 criteria study of email marketing service providers.

  • Acxiom
  • Alterian
  • BlueHornet
  • ClickSquared
  • Datran Media
  • e-Dialog
  • Emailvision
  • Epsilon
  • ExactTarget
  • Experian Marketing Services
  • Lyris
  • Responsys
  • Silverpop
  • Yesmail
  • Zeta Interactive

A copy of the full report can be found here.

I have used ExactTarget and Lyris and I personally like ExactTarget for medium sized or larger organizations.  For small organizations an email program like iContact works nicely.

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