Consumer Research and Purchasing

I found a great resource for consumer purchasing behavior.  According to a Harris Interactive Brief 12/08, “Evolving the Prototypical Path to Purchase” the shopping begins here

Search Engines 20% Family Friends 15% Retail Stores 15% Retailer Website 9% Multi Brand Website (amazon) 9% Print Media 9% Prod Comp Websites 8% Mfg Wesbites 8% Blogs [...]

April 28th, 2010 | Tags: , , | Category: eCommerce | Leave a comment

BlueFly – Social eCommerce

I’ve always loved BlueFly.com.  I have bought several dresses for my wife at BlueFly and she looks great in them.  The one in the pic is from BlueFly.  It was her Easter dress several years ago.  Anyway, they have come up with a very cool social networking site, Closet Confessions.  I love the [...]

April 12th, 2010 | Tags: , , , , | Category: eCommerce, Social Networking | Leave a comment

Social Selling through distributed eCommerce

In my last post I spoke about distributed ecommerce, and coincidentally Internet Retailer’s April 2010 magazine issue has an article by Zak Stambor, Social Selling, that summarizes a few forerunner companies testing  Social Selling on Facebook.  Personally, I’ve always thought that Facebook needed an eCommerce revenue model to make legitimate profits outside of advertising.  [...]

April 12th, 2010 | Tags: , , , , , , | Category: eCommerce | Leave a comment

CartFly Distributed eCommerce Engine

I’ve been interested in distributed ecommerce and lately came across CartFly.  This is an entry level ecommerce cart engine but has some interesting possibilities.

This is one of their client stores, FabShoes.

I just posted some embed code in my Blog to see below.

Yes its simple, but if you can post this [...]

April 5th, 2010 | Tags: , , , , | Category: eCommerce | Leave a comment