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According to a recent Forrester report 12.09, ExactTarget and Responsys lead the email service providers in their 69 criteria study of email marketing service providers. Acxiom Alterian BlueHornet ClickSquared Datran Media e-Dialog Emailvision Epsilon ExactTarget Experian Marketing Services Lyris Responsys Silverpop Yesmail Zeta Interactive A copy of the full report can be found here. [...] Email seems so easy. You have a list, a marketing message and a good email program to send all of your beautiful emails off into the ether to make a nice push in your weekly sales. Arrgh, not much happened, you ask yourself? Email is the best social networking tool you have to use [...] |
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