STEPHEN C. PARKER
5304 Hollister Dr, Keller, TX 76244
c (817)965-1982, h (817) 431-8293
stevep@eparkers.org
Qualifications Summary:
Intuitive, creative and experienced eCommerce / Internet Marketing professional with 15 years of distinguished performance in online marketing and development creating highly successful and visible consumer websites by increasing visitor traffic, lead generation and sales through the implementation of Internet Marketing strategies; natural search optimization techniques, pay-per-click campaigns, SEO, social networking, affiliate and banner ad campaigns, competitor analysis, direct e-mail, persuasive copywriting, link creation campaigns and website analytics.
Optimal blend of Corporate and Entrepreneur
| Strategic Planning & Marketing | Internet Marketing / SEO |
| Business Development | Website Design & eCommerce |
| Direct Marketing | Advertising Campaigns |
| Competitive Analysis | Metric Analysis & Reporting |
| Sales & Account Management | Team Building |
Experience implementing and or managing the following:
| eCommerce Solutions | eMail Marketing | Web Analytics | Affiliate Programs | SEO / PPC |
| Yahoo Store | ExactTarget | WebTrends | LinkShare | Google AdWords |
| Island Pacific | Campaigner | Google Analytics | Commission Junction | Yahoo / Overture |
| Page Digital / Synaro | Lyris | WebSideStory | Yahoo Store | Kanoodle |
| TekGroup Custom | DirectResponse | Nettracker | AMSWO | Looksmart |
| Ablecommerce | iContact | Yahoo Store | Findwhat | |
| Smartetailing | Booyah | |||
| Volusion | ||||
| Ephibian Custom | ||||
| MarketLive | ||||
| Nexternal |
Career Achievement Highlights:
- Increased sales conversion rate by 30% for urban fashion designer’s direct online eshop
- Achieved $70k per month PPC Campaign savings for a major IAC subsidiary.
- Identified a $10m ecommerce cart error for a Major DRTV Brand.
- Founded ColoradoJobs.com recognized by Fortune Magazine as top niche job site.
- Successfully prepared Small Business Administration loan packet – $425k.
- Founded RacquetballCatalog.com becoming the fastest growing Racquetball dealer in 12 months.
- Developed European business strategy for a billion dollar EDS business unit.
- Prepared & managed annual business plan for F500 $1B division for five years.
- Created marketing plans and cost models that led to $2B in contracted business.
- Established first Credit & Collections department within EDS.
Professional Experience:
BrainScouts, Inc., Arvada, CO & Keller, TX Nov. 2005 to Present
Internet Marketing / eCommerce Consultant
- Increased sales conversion rate by 30% for urban fashion designer’s direct online eshop
- Overhauled IAC subsidiaries PPC Campaign resulting in a $70k savings per month
- Managed conversion of six nationally recognized Direct Marketing TV websites in 60 days to a new ecommerce platform and identified a $10M cart programming error unknown by the software vendor.
- Provided market research, financial models and recommendations on new Web 2.0 community initiative which assisted in the acquisition of Lime.com and Zaadz.com.
Specialty Sports Venture LLC, (Colorado dba’s Colorado Ski and Golf & Bicycle Village) Denver, CO Aug. 2004 to Oct. 2005
eCommerce Director
- Managed SSV’s ecommerce & catalog division improving profitability by 50% within 12 months.
- Reduced catalog production costs by 50% while improving catalog’s overall quality.
- Managed permanent staff of 15 along with contract developers, designers, and web consultants.
Sports and Gear, LLC, Wheat Ridge, CO Aug. 2000 to July 2004
Founder and LLC Member – Internet Marketing / eCommerce Director
- Designed, developed, maintained, and marketed RacquetballCatalog.com, and in 2002 RC became one of the largest and fastest growing Racquetball specialty dealers in Racquet Sports’ history with approximately 25% to 30% of the high-end Racquetball market share. Now part of Harrow Sports, Inc.
Peak Career Management, Inc., Denver, CO Aug. 1995 to Aug. 2000
Co-Founder – eCommerce / Internet Marketing Director
- Designed, developed, maintained and marketed The Colorado Online Job Connection at ColoradoJobs.com, recognized by Fortune Magazine in the July 5, 1999 “I Got My Job Online.” Now part of Jobing.com.
EDS (Electronic Data Systems), Plano, TX Aug. 1988 to July 1995
American City Business Journals, Kansas City, MO
Aug. 1986 to June 1988
Education:
Texas A&M University, College Station, TX
1982 – 1986 BBA Finance
Hobbies:
Coaching Youth Sports, Golf, Skiing, Camping, Hunting, Football & Racquetball
