Email Campaign Musts

Email seems so easy.  You have a list, a  marketing message and a good email program to send all of your beautiful emails off into the ether to make a nice push in your weekly sales.  Arrgh, not much happened, you ask yourself?  Email is the best social networking tool you have to use [...]

April 21st, 2010 | Tags: , , , | Category: email | Leave a comment

My Yums Project

On my last project with Yums, I was the project manager on their new Flash website and optimized their Nexternal hosted ecommerce website that increased conversion rate by 30%.  We also put into place a coordinated email campaign process using iContact.  I also developed an Internet Marketing plan so Yums management could develop objectives [...]

April 2nd, 2010 | Tags: , , , , , , , | Category: Project Management | Leave a comment